About us

Jessica Coll - Founder and CEO

I’m a registered dietitian and mom of 3 kids who ate whole foods from their first bite. That’s what Baby Led Weaning (BLW) is all about. I strongly believe that babies instinctively know how to feed themselves.

I remember being lost when introducing complementary foods to my first child. I didn’t even know where to start. It’s an exciting but confusing time! I know how you feel. I spend most of my time making eating easy and simple for parents, but mostly enjoyable. I love to create recipes and videos to show how easy it can be.